VW’s “The Original Click” + Media Planning

May 24, 2012 § Leave a comment

For Volkswagen’s new campaign for their ‘Original Parts’ they teamed up with BBDO Brazil to create an online campaign through YouTube.

BBDO came up with the concept based on Volkswagen’s goal to market car parts for their cars at an afforable price, that were not imitation.  Going along with the idea of imitations, they placed small banners on the bottom of videos across YouTube that read “Don’t accept imitations. Prefer original parts. click here.” The videos selected were imitations of popular songs, such as Michael Jackson’s “Thriller.”  When users clicked the banner it took them to the original version of the video they were watching.

I love this simple idea and it’s great because it successfully (and at a low cost) creates a campaign centered around banner advertising, which can often be overwhelming and annoying to consumers. The idea that the banner takes you to more entertainment rather than to the VW site or something related to purchase makes the campaign and the idea seem genuine and unlike most banner ads, unobtrusive.

At the end of the video, it lets you know that for every US $100, they had almost 125,000 views and 500 clicks, which has great reach for a banner internet ad. Crazy good.

I was especially interested in this article because I am currently taking a Media Planning class with Harsha Gangadharbatla, that I am absolutely loving. I am passionate about advertising, but this class has really brought it together for me. Even when I let my creative juices flow freely, I was always curious about the other side of advertising, the money, how it’s reaching people, when its reaching them and how the ads fit into our world.

Bone Pugz

April 6, 2012 § Leave a comment

Bone Pugz on Vimeo

The Creative Strategist Manifesto

March 19, 2012 § 1 Comment

Isabelle Prosser, Matt Barrow and I’s ‘Creative Strategist Manifesto’ that we created for Deb Morrison’s The Creative Strategist advertising class final project.

We made this to manifesto to represent the goals, perspectives, and what we as a group hope to accomplish and become. Putting together this Manifesto has been not only eye-opening, but it really inspired me about how I want to live my life and embrace not only my career in advertising, but the next two years of college.

After weeks and weeks of re-writing, tinkering with, editing, and completely scrapping our ideas, it was amazing to see it on a 4 foot by 3 foot poster-alive and amazing!

Also, Isabelle and I hope to continue to improve the manifesto next term, maybe making it a manifesto for the entire University of Oregon School of Journalism and Communication or just the advertising program? Stay tuned.

 

Day-speration

March 9, 2012 § Leave a comment

Relax. Breathe in deep. Hold it. Let it out. Loosen your shoulders. Smile. Close your eyes. You’ll be surprised at how many voices you’ll hear, whispering sweet encouragement into your ear.

- Mike Dooley

Steal like an Artist

March 8, 2012 § Leave a comment

Artist and writer Austin Kleon’s list of 10 things he wish he had heard as a young creator, taken from his book Steal Like an Artist, a “manifesto for creativity in the digital age.”

Super Tuesday + Social Media

March 8, 2012 § Leave a comment

This week and tonight in my Gateway to Media class, we are talking about Data Visualization, and giving numbers and data meaning, inspired by that and the Super Tuesday elections in Ohio, I thought this was interesting.

This Infographic about Super Tuesday is from Mashable, with information powered by Blue Fin Labs, a group who analyze social conversation around shows and events on television, on sites like Facebook and Twitter, as well as micro-blogs (like mine!).

Highlights according to Blue Fin, starting yesterday at 6:00 am for a 24-hr period:

  • Mitt Romney’s speach about Barack Obama’s “failing” of the American people caused the largest jump in conversation.
  • 79% comments tracked were neutral, 11% positive about a candidate, and 10% negative.

Another awesome site full of Data Visualizations is Information Aesthetics, super cool site that shows different projects.A few favorites are “Exploring President Obama’s Federal Budget Proposal through Bubbles” by The New York Times, and “Spot: Visualizing Twitter Dynamics as Particles” by Jeff Clark on the website Spot.

the universe

March 6, 2012 § Leave a comment

In regards to a question by a Time magazine reader, “What is the most astounding fact you can share with us about the Universe?”

“When I look up at the night sky and I know that, yes, we are part of this Universe, we are in this Universe, but perhaps more important than most of those facts is that the Universe is in us. When I reflect on that fact, I look up — many people feel small, because they’re small, the Universe is big — but I feel big, because my atoms came from those stars. There’s a level of connectivity — that’s really what you want in life. You want to feel connected, you want to feel relevant. You want to feel like you’re a participant in the goings on and activities and events around you. That’s precisely what we are, just by being alive.”

- Neil deGrasse Tyson

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