June 1, 2012 § Leave a Comment
May 24, 2012 § Leave a Comment
BBDO came up with the concept based on Volkswagen’s goal to market car parts for their cars at an afforable price, that were not imitation. Going along with the idea of imitations, they placed small banners on the bottom of videos across YouTube that read “Don’t accept imitations. Prefer original parts. click here.” The videos selected were imitations of popular songs, such as Michael Jackson’s “Thriller.” When users clicked the banner it took them to the original version of the video they were watching.
I love this simple idea and it’s great because it successfully (and at a low cost) creates a campaign centered around banner advertising, which can often be overwhelming and annoying to consumers. The idea that the banner takes you to more entertainment rather than to the VW site or something related to purchase makes the campaign and the idea seem genuine and unlike most banner ads, unobtrusive.
At the end of the video, it lets you know that for every US $100, they had almost 125,000 views and 500 clicks, which has great reach for a banner internet ad. Crazy good.
I was especially interested in this article because I am currently taking a Media Planning class with Harsha Gangadharbatla, that I am absolutely loving. I am passionate about advertising, but this class has really brought it together for me. Even when I let my creative juices flow freely, I was always curious about the other side of advertising, the money, how it’s reaching people, when its reaching them and how the ads fit into our world.
March 19, 2012 § Leave a Comment
We made this to manifesto to represent the goals, perspectives, and what we as a group hope to accomplish and become. Putting together this Manifesto has been not only eye-opening, but it really inspired me about how I want to live my life and embrace not only my career in advertising, but the next two years of college.
After weeks and weeks of re-writing, tinkering with, editing, and completely scrapping our ideas, it was amazing to see it on a 4 foot by 3 foot poster-alive and amazing!
Also, Isabelle and I hope to continue to improve the manifesto next term, maybe making it a manifesto for the entire University of Oregon School of Journalism and Communication or just the advertising program? Stay tuned.
March 18, 2012 § Leave a Comment
It’s crazy how things can change so quickly.
Hoping for the best possible outcome.